Designing for Emotion Chapter 4

One thing I agree with in Designing for Emotion Chapter 4, is the way the brand, Wufoo, wrote handwritten letters to their customers. Like the book says, surprising people with kindness and individual attention can help a business achieve success. This is what Wufoo did and it was a major success for them because the notes went viral and customers were posting them on social media outlets. This reached to a broad range of new customers. I believe in surprising people with kindness.

I disagree with the fact that there is no emotional design, only principles of psychology guide you. Emotions guide people daily and companies must be wary of peoples emotions. Emotions can convey your brand personality and depict who your customers and target audience see you.