Designing For Emotion Chapter 5

One thing in chapter five that I agreed with was on page 65. The quote said, “In reality, we almost never have enough time to rely on complex reasoning to make decisions, so we rely on gut reaction.” The reason I agree with this is because I notice myself doing this is my everyday life. Wether it is when I am doing school work, designing something, talking with friends or even grocery shopping, I always go with my gut feeling and I feel like that is a very important attribute for a PR professional.

One thing in chapter five that I disagreed with was on page 66. The quote said, “As designers, we’re in a unique position to help users follow their gut instincts.” This I disagree with. As designers, I do believe that we have a large influence on what consumers buy and do not buy, however, I think it is up to the consumer to ultimately follow their gut instinct despite what designs or advertisements are currently available to them.