Designing for Emotion Chapter 5

I enjoyed reading chapter 5 in Designing for Emotion. I think it’s very true that the way a website is structured and all the fonts and colors can make you feel a certain way about the brand overall. I looked up Mint.com and I agree that this page uses light colors, has a good layout and is overall trusting to the user. I then started looking up examples of poorly designed websites, just to see how big the difference is. They’re poor use of colors, fonts and layout made me dislike the brand and not trust it at all. I have definitely realized the importance of representing your brand to users.