Designing for Emotion-Chapter 5

I really liked that we got to pick the chapter we wanted to read for this week. I enjoyed the chapter because it had many good points about the power of emotion. One thing I agreed with in this chapter is that when a person is presented with several logical choices (brands and products) it is the emotional aspect of the add that will get them to choose that product. I think this is important because it shows the impact that emotion can have, especially when trying to break through the clutter. Its important to let the consumer know that they can trust you and that your design reflects this honesty.

 

One thing I don’t agree with within the chapter the the importance they put on peoples indifference. If someone is indifferent to your brand or if they have a brand they are already devoted too then don’t target them. There is a lot to be said about converting someone to a new brand, but if they are so set in their ways and have a stronger connection with another brand don’t focus on them. It is important that we design for people who are going to care about our brand rather than focusing on those who are indifferent to the brand.