Designing for Emotion: Chapter 5

For our final unit of the semester in PR pubs, we had to pick a chapter from Designing for Emotion and read it. We could pick any chapter so I choose Chapter 5. I think it was actually the next one after the last chapter we had to read so that seemed like a logical and easy enough choice. I don’t know if there was anything in this chapter that I necessarily disagree with, but I still find apps like Mint to be a little sketchy. There’s a point where it doesn’t matter how well designed a website or app is. On the other hand, one thing that I agreed with was when the author Aarron Walter talked about having to go back to research when your hitting a brick wall with your audience. Whenever your audience is apathetic, it’s always best to find out why and from that research find out how your can change their attitude and perception.