Designing for Emotion Chapter 6

After reading the chapter on forgiveness, it was really enlightening to read about how some organizations have been able to flip their mistakes. I agreed completely with the transparency that is required with your customers, the fact that you continuously show them that they are first and most important. I do not believe you need to entertain the customers but I do think that if you do, it will help you audience best. I admire that after the website went down, that Flikr made their site better than ever. So even though it was a inconvenience, it paid off!!