Designing for Emotion: Chpater 7

Each week we are asked to read a chapter from Designing for Emotion and then write something that we disagree with and something we agree with in the chapter. Chapter 7 is all about Risk and Reward. After reading this chapter there wasn’t anything I could disagree with. Honestly most of the time I feel this way when reading this book. Everything it has to say is usually really relevant and informative.

Now there are a lot of things I do agree with in this chapter. Enough though showing emotion in your design can be risky it is worth it. Customers are more likely to visit your website if they feel a connection. Integrating emotion into your design does more than grab the audience’s attention but it helps to find the right people to talk to. Not every customer is the right fit for your business and could end up hurting you in the long run.

Statistics is a big thing in my book. When you are trying to get a point across and make it really know, statistics always help with that. In this chapter it talks about how hard data help to communicate an emotional value in a design.