Aarron later talks about the misconception that design can be seen as non-essential icing on the cake. He argues that look and perception are just as important as function. While I don’t disagree with that point, I will say that there are still many designers out there whose design does not enhance the functionality of their website. I’m an avid online shopper, if a site’s layout is too difficult to figure out, I won’t shop there–regardless of how pretty it may seem.