“Destructure”

All attempts at professional writing have been tossed aside with permission from the course instructor…

What kind of visual language will you use?

Calligraphy hopefully. I am on the hunt for a cool font. I want a visual that has feminist touches without being straight up girly or corny. No rainbows and puppies here people.

Will the visuals be type or image driven?

I am a quote over a photograph, lyrics over the beat of a song, and words of encouragement over an act of service kind of girl. Needless to say, I want the visuals type driven.

What do the type and images need to mean?

I want them to embody my personality and the personality of the organizations I am a part of. Though I chose Pi Phi as my focus, I would like to believe that all the organizations I chose to be a part of are values based, whimsical and have impact.

What connotations do they need to have?

The connotation of the visuals needs to be that of, “I mean business, but I’m not afraid to have fun.” People follow people that can communicate why they love what they love.

Click here to view boards that inspired what I am going to attempt. Click here to see what set the tone.