Direct Mailer #2: OU Recruitment Services

Hello again!

This week I have been assigned a new project in my PR Publications class: I have been tasked with creating two direct mailers for OU Recruitment Services.  In previous posts, I have designated a first target audience and designed a mailer for that audience.  Now,  my objective is to define my second stakeholder for a second mailer– the parents of my first stakeholder.

I will be creating a direct mailer for the parents of students interested in attending OU for dance as a part of the School of Dance in the Weitzenhoffer College of Fine Arts.

My intended audience is the parents of high school juniors and seniors, male and female, who are considering auditioning for the dance program at OU.  These individuals would be the parents of students who would be interested in pursuing a college education in dance.

TLDR Stakeholder: Parents of 17-19 year old North Americans who are considering auditioning for the OU School of Dance program.

The message I want to send is that OU wants their child to come here.  I intend to accentuate the top quality program and the quality of the faculty.

I elected not to complete a matrix for this stakeholder, as I felt that I had a pretty solid grasp on this target audience.

Until next time!