Direct Mailer 2: Stakeholders

In one of my articles from last week, I mentioned that for this next assignment we would be creating two direct mailers each with their own stakeholder that the medium would target. In this article, I wanted to go a little bit more in-depth on the second stakeholder. For the second direct mailer, I said that I wanted to target high school seniors with ACT/SAT accepted scores, but I think I’m going to change that up and go with targeting parents who are alums of the University of Oklahoma.

In the instructions for this week’s assignments, our instructor recommended that we choose a stakeholder who can influence our first stakeholder, which for me are students who are PR majors or who might have an interest in PR and PRSSA. So I want to go with parents who are alum and appeal to the aura of tradition that this school oozes of. Chances are that these parents adapted this attitude of tradition since they attended the University.