Direct Mailer: OU Recruitment Services

Hello again!

This week I have been assigned a new project in my PR Publications class: I have been tasked with creating two direct mailers for OU Recruitment Services.  My first objective is to define my stakeholder – the intended recipient of the direct mailer.

As a combination of my two majors, Public Relations and Ballet Performance, I would to create a direct for students interested in attending OU for dance as a part of the School of Dance in the Weitzenhoffer College of Fine Arts.

My intended audience is high school juniors and seniors, male and female, who are considering auditioning for the dance program at OU.  These students would be interested in pursuing a college education in dance while also  This mailer would serve as a reinforcement that OU wants them to come learn here.

TLDR Stakeholder: 17-19 year old North Americans who are considering auditioning for the OU School of Dance program.

The message I want to send is that OU wants them to come and be stars here.

I completed a matrix to further define and understand my stakeholder.  I was surprised how complex and complicated my intended audience was. Here is a link to my stakeholder matrix: PRPubs Stakeholder

The complexity of individuals is something that really stood out to me.  It really showed me that there are a lot of different messages that could resonate with my audience.  I think that by doing this segmentation, I have a good grasp on what message would best fit my audience.