Direct Mailer Reflection

I have finally finished the first drafts of my two direct mailers! When originally given this assignment, I thought it would be pretty easy and quick because theres not a whole lot to a postcard. I was wrong. I learned that the simpler the design, sometimes the longer it takes. There was so much more than I had originally thought to creating these direct mailers. Spacing, fonts, and alignment were definitely important in this project, which I quickly discovered.

For my first stakeholder, I targeted girls ages 17-22 who had just been accepted to OU. I created a direct mailer that I hoped would get them interested in joining Greek life. Since these girls are most likely still in high school, they are probably very dependent on their parents. Therefore, for my second stakeholder, I chose the parents of these girls. By creating a message specifically to them, I hoped that they would look more into Greek life and like what it offers, and therefore encourage their daughter to join.

Since my last draft, I did not change much. I wanted to keep the design simple and to the point, for I know when most people check their mail, they quickly flip through it to see what is junk mail and what is not. I wanted to create something that would catch their eye, yet was quick to read. I believe I accomplished that with both of my direct mailers.

After working in Photoshop for this project, I have discovered several things in common that the program has with InDesign. For example, some of the tools are similar, and the navigation is the same for both programs. There were a lot of differences, too. Just when I had gotten the hang of InDesign, I had to start over with Photoshop. I think Photoshop is more difficult to use than InDesign, but I believe with practice I will become more skilled with the program.

Check out my first two direct mailers below!