Direct Mailer Reflection (Part II)

University of Oklahoma Direct Mailer

Gaylord College Direct Mailer

I designed my first direct mailer for a very broad audience. It is meant to attract alumni and students of alumni, but it is broad enough to reach all high school age prospective students. I wanted to make my second one for a more narrowed audience, so I narrowed it down to something I know well Gaylord College.

I didn’t change much since my last draft, but after posting what I have thus far I think I want to tweak the back side of both direct mailers because they look a little dull now.

Getting used to Photoshop has been a similar process to InDesign, meaning slow and clumsy. A few of the controls are the same, but I’m still struggling a bit. I at least managed to make both direct mailers, so I guess progress is being made.