Direct Mailer Second Stakeholder

For my second stakeholder I decided to create a direct mailer for the parent of the international student I was targeting in my first direct mailer. Parents are so essential in studying abroad since they are usually helping to support the adventure monetarily or at least knowing where there child is going to make sure they will be safe and able to continue a sound education.

My target audience for the second direct mailer is a middle-aged male or female parent of a child accepted into OU’s study abroad program but not yet committed to going. I will need to make the audience feel that OU is the safe, secure and welcoming place that it is. I will also need to try to highlight the academic setting of the University over the the football or spirit side. Although these are important to parents, I would rather include those alongside a dorm room or a classroom instead of a stadium or something of that sort.