Direct Mailer Stakeholder: Defined

Moving forward in my publications course, I’ve begun to define a stakeholder and design a direct mailer for the University of Oklahoma’s recruitment efforts. I hope this project will present an opportunity to flex my audience targeting muscules and succinctly illustrate a slice of sooner culture.

For my target stakeholder, I plan to address incoming OU students ages 18–21 considering joining Gaylord College.

By focusing on students with an expressed interest or past involvement in media, I hope to showcase the unique scope of opportunities at the university. In order to reach passionate, creative individuals — I’ll have to brainstorm a purpose-driven piece with a twist. For this particular audience, I think visual presentation is just as important as the information conveyed.