Direct mailer – Stakeholder

This week, we are beginning our new design project. Our project is to design two direct mailers for the OU Recruitment Services. OU Recruitment Services strives to recruit highly qualified direct from high school and transfer students to the University of Oklahoma. Recruitment Services mission is to provide services that will help any student find post-secondary educational opportunities.  These services include, but are not limited to, helping prospective students make educated decisions through the admission, housing, scholarship, and financial aid processes.

Before I can jump in and start designing, I first need to identify, understand, and define my stakeholders. For my first direct mailer, I want my stakeholder to be prospective transfer students:

• 18-25 years old/3.0 and higher GPA/Recent graduate of an associate’s degree

Messages to the stakeholder:

• Apply to the University to achieve your bachelor’s degree.
• Expand your horizons at the University of Oklahoma.
• Continue your journey at the University of Oklahoma.
• Find a new adventure at the University of Oklahoma. 

I want my message to portray that applying to the University of Oklahoma is going to open up more opportunities for the transfer student now that they have earned their associate’s degree. I also want my message to motivate transfer students to earn a bachelor’s degree in their desired field of study.

Next, I am going to complete a segmentation stakeholders matrix to better understand and define my stakeholder.