Direct Mailer Stakeholders

This week in class we were asked to design a direct mailer for the University of Oklahoma. For my direct mailer I decided to focus on prospective students. That can be a pretty broad category considering that means anyone ages 16-18 thinking about going to college so I limited my target. I wanted to focus on prospective students that are children of alumni. Parents can be your best salesman sometimes because a lot of them are very passionate about their alma mater. I want to create a direct mailer that will not only attract their child to become a part of the university, but one that will also invoke nostalgia in the alumni and provoke them to talk about the university with their children. In summary my target stakeholder are high school students ages 16-18 whose parents or close relatives attended the University of Oklahoma.

(I’ll include my stakeholder matrix for more info)

Segmenting Stakeholders Matrix