Direct Mailer: Stakeholders

So it’s on to the next assignment in PR publications. We just finished up our first major assignment, which was to create a business card and letterhead. For this next assignment, we will be designing a direct mailer for prospective OU students. Because we will be doing two direct mailers for two separate publics, I must first brainstorm potential publics.

Here at the University of Oklahoma, I am involved in PRSSA and we can always use more members so for one of my mailers I think I would like to target OU applicants or students who are 17-19 years old who have either declared a major in Gaylord or selected journalism as one of their interests when they applied.

For my second direct mailer, I would like to target high school seniors with ACT/SAT accepted scores in Oklahoma.