Direct Mailers

For our direct mailers, we were asked to create two different stakeholders. My first stakeholder helped to define my second stakeholder because hopefully my second stakeholder will be either parents or relatives who have graduated from OU and will be convincing their children or relatives apply to the university.

Honestly, my drafts did not change! I was very pleased with they way they turned out the first time. I also liked the fact that both direct mailers had a similar theme, especially on the back.

When it comes to comparing InDesign and Photoshop, I very much more prefer InDesign. I think Indesign is much more user friendly and understandable. I found Photoshop to be complicated and not as easy to understand. However, I did enjoy that both programs have several fonts and colors that a user can choose from. I also like that a user can create basically whatever design they desire using the two different programs.

Below, I have attached the fronts and backs of my direct mailers!