Emotional Engagement

This post will detail my thoughts on the fourth chapter of the book Designing For Emotion.

I really liked reading about designers that have incorporated emotion into sites like Photojojo and made it such a fun and unique experience!  I have never heard about or seen anything like this and it made me want to go to the site to check it out (which is the exact purpose behind the site).  I was astonished that simple things like writing personal thank yous to customers has caused Wufoo to eliminate their marketing budget!

I did not agree with how the author encouraged anticipation.  I feel like this is a very slippery slope and can backfire so easily if the customer is not satisfied with the results!  Personally, I have never seen users happy when Twitter upgrades its design.  So I felt like the success the chapter talked about came from a very small and selective group of users.