Extra Credit- Designing for Emotion Ch 5

This chapter of designing for Emotion was one that I think everyone should read if they get a chance. It was all about trust in design. Within yourself and within your consumer or target audience. The author talk about how as designers it is important to trust our instincts in designing and really let our creativity flow. In essence trust your gut or follow your heart.

I also thought it was interesting how the author talks about companies designing to gain the trust of the consumers and build a strong brand that evokes feelings within them