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Final Direct Mailer

This week in my PR Publications class we completed the finishing touches and critiques on our direct mailers. As I have mentioned in previous posts, my target audience for my direct mailers are high school students who are starting to apply to universities. I wanted to target those students who have a desire to be involved and could picture themselves at the University of Oklahoma.

In the previous lesson, I turned in two drafts of my design and my teacher has now responded to my designs with things that I should fix. After listening to my critiques I was ready to design the backs of my mailers. I wanted to do a similar yet simple design that could be used for both of my mailers. I wanted it to be simple because the front of both have large graphics and I did not want the design to become too busy.
Attached are my final designs. Overall, I enjoyed this project because it was more challenging. This project was harder for me because at first I did not know what all a direct mailer should entail so it required a little research and more in-depth planning. I definitely feel more comfortable with the tools now that I have completed several drafts of my design.
In closing, there isn’t much I would change about my design, although there can always be more exciting and different fonts that would be fun to use in future mailers. Although photoshop is very useful, I think I may feel more comfortable in In-Design. Both are very similar but minor difference such as the direct selection tool and the section tool make it challenging to go back and forth between programs.
Final Direct MailerFinal Direct MailerFinal Direct Mailer

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