Hey, Howard
This week in PR pubs I was asked to begin creating a newsletter for a Fortune 500 company of my choice. I decided to choose Starbucks– I’ve been a partner with the company for a year and a half now, and I love being a part of it. I knew I would be able to create a successful newsletter for a company I like, plus I have a lot of knowledge about the company as a barista on the inside. Making a mock-up of the newsletter was extremely helpful, almost like writing an outline for an essay before diving right in and starting the bulk of the paper (English minor, right here).
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