Ideas, Ideas, Ideas

In this post I’m going to explain what type of visuals, language and images will be used to portray Children’s Miracle Network Hospitals ideals and beliefs in the business card.

Visuals: The balloon that they use right now is perfect, clip art images of kids, a miracle chid from each state on a business card for that state, “fun” lettering, pops of color, children’s hand prints in paints, lots of reds, blues, yellows and greens. These visuals will be image driven to show the kid’s and help connect the audience and our future donors to our cause.

Language: short wording, straight to the point, links and ways they can donate and get involved, the location of the hospital in that state, where the money went and how it helped in the previous year, a quote from a family or child in why this organization is near and dear to their heart.

Images: the balloon logo will portray the idea that with the help of CMNH they will get to celebrate more birthdays than they would without the care and help of each person that donates, the connotation is positive in the sense that children are living longer than expected with the care of doctors, research, nurses, etc. that were made possible from donations. The children’s handprints will show that we help kids all over the country. Showing pictures of kids that are miracle children or have been helped by their miracle hospital in the area, this will give a personal connection again to the donors and community in that area. It is more than just a name and an organization asking for money, it’s a child and it’s giving them an image of who they are helping.