Juggle Whatever Communications Strategy

For my public relations publications course, I’m designing some materials for my friend Jeremy at Juggle Whatever. To start his business card off right, I’ve been asked to draft an informal communications strategy moving forward.

First and foremost, Juggle Whatever pops with crazy fun centered around unicycling, juggling and hopping lessons. Its design should strongly convey its goofy side. Bright, vibrant colors will play into establishing the whimsical tone and complement the organization’s existing vision.

To appeal to a wide range of ages, the design should be easily accessible and identifiable. Additionally, I think the design should rely more heavily on visual aspects — since this lends itself to the business’ creative, spontaneous nature.

With this client’s design, I’ll aim to display some “off the wall” qualities and an overall “Youthful exuberance.” I think this will prove exciting since the organization’s unconventional nature lends itself to novel designs. I’m also attempting to design a logo for the business — so I’ll actively apply these concepts throughout Juggle Whatever’s branding.