Lesson 5.2 Reflection
1. What were you asked to do?
This week our lesson focused on completing our newsletter for a fortune 500 company.
2. How did you respond to what you were asked to do?
I chose Apple because I admire their aesthetic, and I found myself researching the brand to better understand how elements of my newsletter could reflect them as a whole.
3. How did react to what you actually did?
I think I captured the image of the brand well. I’m pretty happy with the way the newsletter turned out and the content I decided to include in it.
4. Now go one level deeper: Why do you think your reaction was what it was?
After spending time researching the brand, I felt confident about creating the newsletter.
5. How did your target public affect your overall content and design strategy?
My target audience was internal, people who are already interested in Apple products and recognize the products. The publication was intended to show the audience two new apps and two new product launches. I used minimal images and a minimalistic approach to the design of the newsletter because I feel that it resonates with the Apple brand, and would therefore appeal to an internal audience.
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