Lesson 7: Identifying and Prioritizing Stakeholders and Publics

Our assignment for this week is to identify stakeholders and design mailers that appeal to these stakeholders. I came up with the following:

• high school seniors (17-18 years old) who would be second generation OU graduates looking for places to apply
• accepted out of state students (17-23 years old) deciding between OU and other locations across the country

For the first stakeholder, I think the ‘continuing a legacy’ angle will be most effective. It seems like most students who had parents that attend OU would at least take the time to apply there, so application will be the goal of this mailer.

For the second stakeholder, I think it’s important to emphasize some of the culture that exists in Oklahoma as well as OU itself and to try to convince these students to visit so they can experience this for themselves. Scheduling a tour will be the goal of this mailer.