Letterhead Dummy Layout

This week’s PR publications assignment marks the beginning of a new design project in which I will have the opportunity to develop a newsletter for a fortune 500 company.  The company that I chose to center my newsletter around is Neiman Marcus.  I have been an observer and supporter of the Neiman Marcus brand for some time, and I chose their company because I felt that I would enjoy designing for the company as a client.

Over the next two weeks, I will create a newsletter that includes:

• One nameplate
• Headlines (for every article)
• Deck (for every article)
• Bylines (for every article)
• Photos (one per article)
• Caption (one per photo)
• At least one pull quote
• At least one jump article
• At least one article must have subhead

This week’s mission was to develop a working dummy layout in order to start understanding how to place text in an aesthetically pleasing and functional way.  Below is a photo of the layout I have created thus far.

Although the layout has definite room for growth and I intend on enriching it with more details in the coming weeks, I feel that the layout thus far has given me an adequate starting point.  Usually I work in a more organic way when I design, so I don’t necessarily create a dummy layout first before finding the appropriate images and text for the publication.  However, I look forward to see how this newsletter evolves in the coming week.