Letterhead Reflection: Adidas Letterhead

This week was a continuation of our business cards from last week. By chosen business, or company, is Adidas. Their logo and my design concept for the business card and the letter head are both very simplistic yet bold. One important element that I think is the most important part of my design is the slanted lines which are very iconic to the overall Adidas brand.

As I mentioned before, my design concept is very basic, but it is the slanted lines which are the most important because it represents the Adidas brand and company as one that is “always in motion”. The slanted lines resemble that of a forward running motion, such as that of a stick person or blurry photo of an athlete in rapid motion.

I played with the slanted lines throughout my design to symbolize Adidas as a company which is “always in motion” both in forward thinking and in their work with Adidas sponsored professional athletes whom are also often times seen in motion.

Adidas Letterhead: Adidas Letterhead