Looking Back

For the most recent assignment we were asked to make two direct mailers that would be “sent out” to two distinct audiences. I created one to be sent out to prospective high school students in private school and the second targets OU alumni.
At first it was difficult to determine target audiences for these direct mailers but after I got the ball rolling on the first one, I felt a lot more comfortable thinking of more audiences and what they would want to see.

At this point in the semester I feel much more comfortable with Photoshop and InDesign than I did first walking into class. I would not have even known where to begin if I had to learn these tools on my own.

I do not necessarily have a preference between tools but I think I will use InDesign more in the future because I am not planning on going into graphic design. My future probably holds more newsletters and brochures but I like that I understand how to use Photoshop and it makes me feel confident in my “special skills set.”

If I were to start over I would probably try to create a different size or layout direct mailer, just to mix it up and practice different tools. I felt that both of mine were fairly similar so I tried to make them very different as I created the direct mailers.