MailChimp Might Be A Stalker…

Hello Lovely Viewers!

Chapter 4 of Designing for Emotion was about how to positively engage the audience through surprise and anticipation.

I agree Photojojo did really well with their interactive web design – their design uses surprise in a way that encourages the user to use the site more and learn more about the brand/company. I also thought Twitter did a phenomenal job with the element of anticipation, then slowly introducing it over a period of time. Letting know identities test it out and endorse the redesign, influencing other user to like the redesign as well.

The one thing I did not like/agree with was the MailChimp using personal endearments like the haircut comment. If I had gotten a hair cut then received that comment, I would have been uncomfortable. Thinking that my built-in-camera was on and they were using it to record the interaction is quite off-putting.

Spool stated comments were random and the user did not know the comments were random. Though he did state that not everyone would like that level of engagement, so I suppose I am one of the few users that had a backlash with the MailChimp.

That’s all for this week!

Sincerely, Lauren