Mini Competitor

Organization: Feeding America

Competitor: Stop Hunger Now

Stop Hunger Now values their partnership with other non profits as well as individual volunteers. The organization’s mission is to cure world hunger so they are addressing those who may be interested in helping victim’s of this disease.

The color scheme of the website is red and black. Stop Hunger Now’s main logo resembles a stop sign. Just like when you see a stop sign when you are driving the red draws in your attention and you are warned to stop. This suggest that world hunger needs to be stopped. Stop signs prevent wrecks and chaos, in the same way, it shows that world hunger can prevent suffering.

Stop Hunger Now updates their social media several times a day with articles that supply their audience with more information on global hunger.

The site directs you to their most recent news coverage. The articles praise the recent work Stop Hunger Now has done to change the life of people. The other articles explain the organization’s goals to reaching their mission and how volunteers can make a difference.

Information: Stop Hunger Now.  http://www.stophungernow.org/

Overview:  Stop Hunger Now’s mission is to stop global hunger. They provide food and life-saving aids to victim’s of hunger. The headquarters are in Raleigh, N.C. but they contribute their services around the U.S. and developing country through affiliates.

Personality

• Sincere
• Driven
• Passionate
• Considerate
• Dynamic
• Loyal

Positioning 

• Growth-focused
• Global awareness
• Social responsibility
• environment conscious