Newsletter Reflection

 

Hi trustee viewers and readers!

I have been working on a monster of a project the past couple of weeks in my PR Publications course. We were asked to create a newsletter over a Fortune 500 Company of our choice, and I explained in my previous post that I chose Gatorade!

Last week I created a “dummy” layout of this newsletter, and this week I gathered images and stories to fill my dummy layout. As you can tell, there were SEVERAL changes made from last week to now!

I was excited when I found out we were creating a newsletter! I have only created one newsletter before this (on Microsoft Word, LOL) and I was ready to step up to InDesign!

My reaction to the actual newsletter I created is mixed. Don’t freak out, it’s not that I don’t LOVE it, it’s just that I always look back and think of different things I could have done or ways to fix something and then I realize I’ve been sitting in front of a computer screen for 6 hours and I just need to let my perfectionism rest. I had to spend a lot of time finding articles appropriate for this newsletter. You see, Gatorade has a great section on the website of interesting topics. However, when you click on them the description is seriously like ONE PARAGRAPH?! So I kind of had to make some sacrifices and search for the topic to find an article over it.

I think my reaction is typically how it usually  is with my design projects (proud of myself but low-key freaking out and doubting myself), however I am a little bit more nervous this time because Gatorade is such an important company to me and I can’t wait to show my dad what I completed! Overall, I’m so glad I have been able to gain this experience and I know I only react the way I do because I truly care about the designs I produce.

My target audience, typically athletes of ages 15 – 45, influences my content and design because I had to keep everything enjoyable for such a large audience. Nothing too adult like, nothing too childish. Overall, I feel like I accommodated the target audience correctly!