Organization Research

For my PR Publications course we are designing for an organization of our choice a letterhead and business card. I choose the sorority Delta Gamma as I have been involved with it since my freshman year of college. For this particular assignment we are to analyze the current state of the organization (i.e. the organization’s mission, main competitors, dominant attitudes and core values).

Delta Gamma’s mission is listed on their website. They stress their mission is based on the principles of personal integrity and responsibility, and intellectual honesty. This is hard to put into a “service” or “product” so for the purpose of the exercise I would say Delta Gamma desires to instill good values in the women involved in the organization, as well as works to raise awareness, funds, and volunteer involvement in the sorority’s official philanthropy Service for Sight which works to help the visually impaired.

Again since Delta Gamma does not sell a physical product per say, it is hard to list competitors, but a sorority is nothing without it’s members. Of course most women entering college have the option, first of all to not even considering joining a sorority in the first place, but also have many potential sororities to join. These sororities do their best to get the girls they think would be a good addition to their organization to want to be a part of it. This creates competition between all of the sororities.

“[Delta Gamma’s] primary purpose is to foster high ideals of friendship, promote educational and cultural interests, create a true sense of social responsibility, and develop the finest qualities of character.” Delta Gamma and it’s members have an active presence in the community and work hard to keep a positive image. Delta Gamma is nationally very involved in Service for Sight and works in a variety of ways and methods to raise awareness and funds.