Personality Review

This past week we were asked to read chapter 3 of Designing for Emotion. This chapter was about personality and adding personalities to your websites, apps or anything else media related.

One thing I agreed with is from page 46 and reads, “Just as our personalities shift with the context of communication in real life, they must shift in the projects we design. There’s no one-size-fits-all solution. If we stop thinking of the interfaces we design as dumb control panels, and think of them as the people our target audience wants to interact with, we can craft emotionally engaging experiences that make a lasting impression.”
I think this is very important to keep in mind because while you may not need to completely change your website template every year, I think it is important to make sure the site is always effective and that could include updating parts or changing a theme, etc. Analytics can play a large role in this as you will be able to monitor traffic to your website, see what people relate to the most and then adapt your website to meet the desires and needs of consumers. I also like the idea of thinking of website users as real humans because that is when you will really be able to get into peoples’ minds and deliver to them what they want to see.

One thing I disagreed with is located on the final page of the chapter, right after that first quote. It reads, “Personalities clash, and in the case of businesses, it can actually be a good thing. If people don’t understand your personality, chances are they’re not the right customer for you, and you’re actually saving yourself future customer relations problems.”
I understand where they’re coming from but in my opinion, stating it like this is a little dangerous because someone could take it as “customers don’t really matter if they don’t like your site.” I feel like this could limit the desire to adapt and change that companies need to keep in order to fit their consumers’ needs and stay relevant.