Pilates of West County Analysis

In my PR Pubs class this week our assignment is to research a company and to design a business card for it. We were asked to analyze the company we chose by answering the following questions:

1. What is Pilates of West County’s mission and the service or product it sells?

The mission of Pilates of West County is to develop a tailored program that meets each individual client’s needs and continually moves them toward their goals. With a hands-on approach to teaching the true Pilates method, it seeks to provide quality and consistency for each client.

The primary service provided by Pilates of West County is private Pilates sessions as well as group mat classes. It also sells athletic wear.

2. Who are its main competitors?

Pilates of West County’s main competitors are Pilates for Life, Performance Pilates, Pure Pilates Plus, Lifetime Fitness, the Jewish Community Center and The Pilates and Yoga Center of St. Louis.

3. What are Pilates of West County’s most dominant attitudes and core values?

The most dominant attitudes and core values of Pilates of West County are quality, consistency and authenticity.