pinning the competitors

This assignment for my PR Publications course required creating a Pinterest board and “pinning” various business card templates, branding strategies and marketing ideas from competitors. In my case, competitors included any non-profits and religious organizations.

Mission Norman is the organization I am taking on for this assignment. The current business card for the non-profit, Christian organization is:

1. How does your organization differ from its competitors?

Mission Norman is not your typical non-profit organization. They provide a multitude of services to a diverse market. Rent and utility assistance, temporary housing, food pantry access and spiritual guidance are services Mission Norman offers. The challenge is finding what makes Mission Norman different and genuine? I am starting to think that the answer to this question is the spiritual aspect the mission provides. “Spreading Christ’s love in Central Oklahoma” is the mission statement so branding and such should reflect this promise.

2. How should your organizations image and message differ from its competitors?

Like I said, I think branding and messaging should reflect the  Christ-centered foundation of the mission. Mission Norman is not just providing services to people in need but providing spiritual food as well as physical food. The core mission of this non-profit organization is to show Christ’s love through service.

Here is the link to my Pinterest board that contains pins from competitors:

https://www.pinterest.com/lizbreit/jmc-3433-competitor-analysis/