PR PUBLICATIONS: Building a Communications Strategy

https://www.pinterest.com/gabbygabycraby/mood-board/

https://www.pinterest.com/gabbygabycraby/inspiration/

This post is a brainstorming activity for my public relations publications course. The language needs to be relaxed, yet professional and fun. Make use of language that is fresh and young but still crisp. The symbols I feel should play into what I found on Pinterest and stay image driven. These images must portray the fun vibe that the brand is known for. Many of their advertisements currently hold double meanings. That is an effective means and would be ideal to continue. Sports, music, comfort, travel, food, entertainment, vacation should all be portrayed in the messages. The type and images must portray youth, spirit, and rejuvenation.