PR PUBLICATIONS: Competitor Analysis

http://gabrielleclaxton11.oucreate.com/pr-publications/pr-publications-competitor-analysis/

This post focuses on the brand I chose, the Hard Rock and the kinds of competitors they find in their market.

The Hard Rock is known for its edgy style and fun experiences. They continue to offer guests those accommodations because they continue to thrive upon keeping the rock and roll spirit alive in all their locations. The Hard Rock differs from competitor because of its sole purpose to offer amenities in a way that it more than just basic. They want their guests immersed into the world of rock and roll and fun while they are visiting their venues. Not many other resorts can offer a world class themed experience that is known for its cutting edge fun and play, while continuing to offer excellent relaxation. Throughout my Pinterest board there are continuous ads that look as though they are all part of the same campaign. They show smaller images within a larger image that portray their values on fun and relaxation. Many competitors will advertise their leisure amenities. Hard Rock is able to go above and beyond that, because their brand is so much more they can offer fun and leisure. Their message portrays that core value and sets them apart from all their competitors who cannot keep up with the mass amounts of entertainment offered at the Hard Rock.