PR Pubs: Chapter 4

In this chapter, the topic of Emotional Engagement was discussed. I agree with Walter that keeping visitors to sites interested and interactive will definitely increase visits and site sentiment. I really enjoyed the allusion to the Twitter movement and thought that was a clever way to gain interest and excitement for the new Twitter design. Usually users of social media are weary about change to the layout and interface, so doing this was a great way to lessen the hesitation. However, could a smaller organization use this technique? I do not think the same results would occur on a smaller and less known scale. I also do not agree that surprises are always gateways to delight. Some people in this world do not like surprises and to add in that many surprises that essentially force a guest to do certain things could be seen as annoying and smothering.