PR Pubs: Competitor Analysis

How does your organization differ from its competitors?

The Thunder differs from other teams (i.e. the Dallas Mavericks, Miami Heat, Cavs etc.) because just being placed in a city like Oklahoma City adds a different flavor to the team. Instead of being a big, mysterious, famous entity, the team seems more like family to it’s fans through working extremely closely to the community. We boast all-star players, but those players are young and humble, adding an all-American feel. I really feel the Thunder staff is different from other teams as well because of the extensive training we undergo for our guests. No other team has a program quite like ours and they come from all over the country to talk to our VPs and learn why we are so successful.
How should your organization’s image and message differ from its competitors?

I believe our image should stay the same as it is now, because the Thunder is such a young, likable team. The message is community, family, home, and hard work. We should continue to separate ourselves from the normal distance most teams place between fans/community and the players and really play on the Oklahoma City factor- a growing city with a huge personality and thriving economy that will only continue to rise.
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