PR Pubs: Destruction

What kind of visual language will you use? The visual language I plan on using will be sincerity, minimalism, and modernism. The Thunder could use a little updating and freshening up, so I plan on something clean and easy to comprehend. I want this visual to be slightly different from normal Thunder branding design, but still be recognizable to fans.

Will the visuals be type or image driven? I want words to be a minimum in this design. Ideally, I want images to tell the story because most people would rather look at a picture than read a bunch of words. Besides, pictures are worth a thousand words. I don’t plan on using detailed, crazy pictures but I do plan on having a very visual design based on image than words.

What do the type and images need to mean? What connotations do they need to have? The connotation of this design needs to be victory, confidence, uniqueness and individualism, community, excitement, pride, and creativity. I want to break away from the normalcy of other teams and create something innovative and new. I believe that in sports, there is a lot of room for breaking boundaries and pushing the limit. I want Thunder to mean all these things and more to those who think of our brand.