PR Pubs: Research

This week in my PR Pubs course, we were given the task of creating a business card and a letterhead for an organization of our choice. I chose the Oklahoma City Thunder, because I actually currently work for the organization, respect it, and would like to continue working there after graduation. In this activity I am going to analyze the current situation of the organization, including resources, processes, and values.

1. The overall mission of the OKC Thunder is to sell tickets. If we don’t have fans in the seats, we don’t have a following, which is the life blood of every sports organization, and we don’t have a profit, which is also clearly very essential.
2. The main competition of the Thunder is every other team in the nation, and in the world. When we can’t be the best on the court, we have to be the best in community service, event planning, at-game entertainment, fan retention, etc.
3. The most dominant attitude of the Thunder is teamwork, which is cheesy but true. The Thunder corporate mojo is based on working together, creating tight bonds with your coworkers, and very high quality customer service. Every employee for the team, all the way from the janitors to the VPs all have to go through the three hour CLiCK training, to learn how to interact, and “click”  with guests properly and create a positive atmosphere.