PR Pubs: Stakeholder

The stakeholder I will be targeting is the 16-18 year old high school Junior or Senior who is highly active on their campus, have the accepted grades for OU,  and are involved and interested in athletics. A good method to target these Juniors and Seniors would be to send them pamphlets about OU’s outstanding academics and high number of student organizations that can be joined. Along with these pamphlets, another effective recruitment idea would be to send the student free tickets to an OU sporting event, whether its a football game, baseball, gymnastics, etc. This technique will get them on the beautiful campus and give them a taste of OU’s spirit and excellence. Though these students may not go on to be athletes at OU, they will most likely still maintain an interest in sports, and showcasing the school’s strong sport culture could be a good way to get them to better consider OU as their college.