PR Writing: Audience Profile

For my first profile I will be using the MLB as the chosen brand. I will name this audience the Baseball Bros (of course there are ladies who enjoy, I just wanted an alliteration).

Age range: 20-50

• This is quite large, but baseball fan ages are all over the gambit at the moment. The sport is showing to be losing the younger generation, causing many fans to be on the higher end of this age scale.

Education level: I found was usually college, with a bachelor’s, or just a High School Diploma.

Motivations: Because of the somewhat higher age of baseball fans and the huge male population, family is a large motivating factor and their jobs, as usually baseball fans have slightly higher incomes.

Values: Baseball fans are fans of America’s pastime, so generally they value good ol’ American ideals of freedom, family, beer, and hotdogs.

Hobbies/Interests: Many baseball fans were once baseball players themselves, so usually they are an athletic bunch. Some hobbies I found from scanning through a few profiles associated with the MLB are golf, interests in cars, and quite a few beer enthusiasts.

Information Sources: Many baseball fans are highly active on social media, such as Twitter; however, ESPN is a major information source that many sports fans like to get their news from.

 

SECOND BRAND

• Nike- although Nike is a fashion brand, they are deeply embedded in sports and prove a huge influence on their publics.
• Age Range: 18-40, but now has a huge younger, teen to young adult following
• Education Level: majority high school, current college students, and bachelor’s degree holders
• Motivations: Many motivating factors of the Nike group are being style conscious, as Nike is a popular brand to wear, and fitness because of the athletic nature of the brand.
• Values: Again, this audience tends to value self-image and fitness
• Hobbies: Scanning profiles of those who follow Nike on Instagram, I found many who enjoy working out, running, a few tennis profiles, and other athletic activities such as football, baseball, soccer, etc.
• Information Sources: This audience, considering the younger age, gets much of their information from social media and online news sources, such as HuffPost and Buzzfeed