PR WRITING: Chapter 11 Response

The topic of chapter 11 deals with reports and proposals.

Takeaway 1: Research and annual reports are something that never crossed my mind. Now that I have read about them they make sense but sound very intimidating. While research reports have a more black and white guideline the annual report is more dependent on the findings. Also it was interesting to note that the book stated the intention of these reports was for the clients and senior managers.

Takeaway 2: The second takeaway I found was dealing with proposals. The purpose of proposals is more beneficial in my opinion because it offers a method of action. The proposal also seems to make more sense for the intended audience. The offering of advice based on research in a report makes perfect sense to what PR professionals might do.

Takeaway 3: Request for Proposals: This is a process that I have read about and knew that companies did but did not know the name for it. These proposals are interesting in that they are a role reversal. The PR firms have to wait for the proposals to come to them. While they still have to prove that they are the best firm for the job it is a different method of going about getting a client.

This chapter was interesting and eye-opening. I have heard all the vocabulary and terms but I never knew how they related to PR. Reading this chapter made me think writing in a professional sense can be really intimidating and laborious but rewarding when a client is won over.

The specific types of proposals helped me think about how I might be using my writing skills in a professional setting.

Currently I think this chapter has helped me see a new side of public relations. I never thought PR entailed reports in the sense that the book suggested. However, it was good to have clarification and understanding now rather than later.