PR WRITING: Chapter 3 Response

The first takeaway I have from chapter 3 is about the topic of planning and finding a target public. That step is important in my opinion because it tells you specifically the type of message you should send; and what avenues could be used to achieve successful communication.

The second takeaway that I felt was important, was strategies. This section stuck out to me because not only did it explain what strategies and tactics it gave examples of ways you could utilize that step in the planning stage.

Lastly, the evaluation stage was important because it holds you accountable for being able to, or not being able to meet the goals set in the beginning process of the campaign.

This chapter made me think about public relations in a way that made sense to me. I am the kind of person that likes organization and structure. To have a spelled out stage by stage explanation of how to conduct a campaign is something that helps me understand the kinds of tasks I may be asked to take part in and perform.

This chapter was more so about the process of public relations which encompasses writing in all parts. Therefore, the entire chapter is applicable even though it was not directly discussing writing techniques.

Lastly, I felt as though the entire chapter was a very helpful tool. In particular, the step by step explanation of how to conduct a campaign and then the example later in the chapter.