PR WRITING: Chapter 6 Response

Takeaway 1:  The first takeaway I found in this chapter was the example of the UPS press release. I found it to be the best example and the clearest. I have never completed a press release and the chapter itself was very explanatory but the actual example was what made the idea a reality and clarified what I should be doing.

Takeaway 2: I was surprised by how many types of news releases there are I had no idea there were so many platforms, including radio, video, and social media. I never thought of any platforms other than print in this case and was surprised to read and learn about the alternate platforms.

Takeaway 3: the last takeaway of this chapter deals with timing. The book explains how different platforms value the timing of news. It is relevant to think about that because depending on the timing of your news release, you will get a sense of who to send it to and if it will be relevant to them.

This chapter was interesting in that it provided a side of public relations that I had never considered before. Therefore, I was enlightened on how the news release is created.

I felt as though the physical examples were what was most useful in this chapter they provided excellent guides and clarified what is expected. I felt as though those examples were both useful for my current writing and future because they provide a great resource to refer to.