PR Writing: Chapter 7

Journalists are not waiting around to see what your company is doing. They most likely just don’t care if your CEO gets a haircut, so you must reach out to them with news that is: timely, localized, prominent, filled with human interest, and strange or extraordinary.

Media pitches are strategic in that you may not be able to just write about the main goal specifically. In the example with the video game, it was very clever to write about another topic, while still including information about the launch of the new video game to ensure that the coverage was achieved.

“A true photograph need not be explained, nor can it be contained in words.” I really like this quote as it relates to pictures because it is very true. Natural and, ideally, candid photos featuring the main topic of the pitch should be included if they will make an impact on the reader and aid in the story being published.

I knew Public Relations was a lot of strategy, but I really enjoy reading about the different tools and ideas we can use to get our points across and achieve our goals. The idea of writing timely for the reader, an education story written three days before the new school year, is an excellent idea and a great way to generate interest. I’m realizing that being aware of your surroundings and time-frames is highly important in this field.

I believe this chapter will help in my current writing because not only does it give you many examples of tools to write, but it also give explanations and examples that further aid in the writing process.

In my professional goals, this chapter will help me because I know I will encounter this type of writing. Though I am going into event planning, I will still need to send invites, alerts and announcements for those events so it will aid me greatly to have a full understanding of how to do these things.